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OK. Enough is enough. Everyone’s entitled to their own opinions, but when they start claiming their opinions are ‘scientific’, write comments in learned journals quoting published papers in support of their arguments which don’t actually support their arguments at all, misrepresent statistics and generally twist things so far around their little fingers it defies belief, then if you’re a scientist, a homeopath, both or neither, it’s time to put the record straight.

Dr Ben Goldacre, junior doctor and journalist for the UK Guardian, has been adopting a high profile of late. His attacks on alternative therapies, and homeopathy in particular, have reached such a fever pitch it resembles more of a witch-hunt than a scientific debate. Of course all spindoctors know that if you repeat something often enough, sooner or later people start to believe it, whether it’s true or not. Goldacre’s writings, featuring a persuasive mix of jocular sarcasm, apparent scientific plausibility and fearmongering, would have you believe there’s now scientific consensus from unanimous evidence proving that homeopathy is no more than placebo. It’s one thing to publish that in the popular press, another entirely when it appears in The Lancet.

There is, in fact, no factual basis for these assertions. The evidence Goldacre cites doesn’t back up his claims and the ‘science’ he claims to champion is little more than opinion and spin. Of course I don’t expect you to believe me just because I said so, or even because I include citations (1) of papers published in peer reviewed journals in my footnotes. I’m not even asking you to believe me. I’m asking you to look at the actual scientific proof itself, and to do so with a thorough and critical eye.

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